Kotex Ad Claims Women Are As Sensitive as (Pussy) Cats

 

A Kotex ad in Asia created by the illustrious advertising agency Ogilvy and Mather compares the sensitivity of a women’s who-ha/down-there/v-jay-jay through the use of felines. Hardly subtle.

Kotex Ad Using Cats in Shanghai

I’m sorry, did you mean to say “women’s vaginas?”

 

The agency assures us the cats were not harmed by the tape used in the commercial. They clearly received complaints given the note at the top of each frame  PHEW! And I thought you were going to apologize for your crass use of a thinly veiled analogy.

AdWeek slayed me with their piece on the spot, but let them off easy in my opinion:

Kotex Tells You to Be Gentle With Your Cat (What’s Another Word for Cat?)
Cats are very sensitive. And when you apply sticky tape to them, they tend to walk funny. Just like when your pad won’t stay in place and decides to adhere to your crotch.”

Seriously Kotex? Seriously Ogilvy & Mather?
I’m certain David Ogilvy is turning in his grave.
Were the clients and agency both high on catnip when deciding this was a great idea?

Kotex claims the spot has gone viral with over a million hits on “social platforms,” but YouTube suggests otherwise with a mere 54k views. At least 50 of those are mine by the way.

That cat looks thrilled. #NOT

That cat looks thrilled. #NOT

 

Talk about LAZY creative. I guess SOMEONE’S a MARU fan and wanted to film cats (not that I have anything against that per se. obviously). And don’t give me the, “it translates differently in other cultures” argument. I ain’t buying.

Am I the only one offended by this? And not because the poor pussies…I mean cats!, had to endure being stuck with tape. Which reminds me of something else actually….ouch! 

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  • Um, yeah, that’s just messed up. Seriously … the creatives and account folks were cool with this? And the clients actually approved it? ::shakes head::

    • Tamar

      seriously…um…and where was account planning? i wanna see THIS brief!

  • this is just crazy, I can believe even one person thought this was a good idea!

  • I meant can’t, not can

  • Birgit K.

    I don’t care what anyone says, those cats did NOT look happy. Big thumbs down. And I imagine anything that does not stick to cat fur won’t attach securely to underwear either.

  • My human was offended by this commercial too – and she doesn’t think it was nice to stick big swaths of tape on kitties, either.

  • Sarah

    Maru is far too much of a gentleman to approve of this. Probably because his housemate is woman, unlike every one involved with this sophomoric commercial. Sounds like something they would run on Fox news.

  • jmuhj

    Gorgeous cats. The rest of this mess? *not really thrilled*

  • Terrible. I am shocked and horrified that they put tape on the cats. Just… shocked and horrified. Wow. This makes me so angry.

  • Okay, I’m going to admit, watching those cats walk funny did make me laugh, but ONLY because of the disclaimer. It looks way too much like duct tape and that thought alone irks me… because how many people who aren’t cat people are going to see this and think – oh think of the funny cat videos I can create and they’ll go viral and I’ll make a lot of money..

    as a woman, this disgusts me. As a human being I have to wonder how much thought they really put into it and why no one stood up and said “yes, cats are popular, but really folks, this is just wrong”

    There was an ad for a car that was ‘leaked’ out onto the internet (don’t buy that one for a second) about a car and a cat and a sunroof. I wrote to them and complained loudly and vehemently, not only for the violence depicted, but because you never know what kind of thing a video like that will inspire in people. They gave so many excuses; it was leaked no one was ever supposed to see it. blah blah blah.. yeah, no, you could have gotten it down if you wanted to, the production value of the piece was for the general public, and I wasn’t alone in my protest.

    but I’m getting off on a tangent.. you are right, this is lazy.. this is a ‘women like cats, cats are popular let’s do something with cats’ moment, and someone should have stepped up somewhere and said no.

  • OMC Awe yous kiddin’ me? Meez offended, sissy be offended and mommy be outwaged!! There’s not a pane, countwy or woman out there dat shuldn’t be offended by this. And da fact dat a company fawtt it wuz okay to tape up kitties in this day and age wiff anti cwuelty laws is just anudder weason sum peeps oughtta be shot. Weez will hush now.

    Luv ya’

    Dezi and Lexi