CATvertising with a Cause

Despite working in advertising, I’ve only written about commercials twice in my 2+ years of blogging. Once, about my obsession crush on the actor who played the Russian Oligarch in the DIRECTV spot I worked on, and another about a risqué feminine hygiene campaignASPCA featuring a pussy cat puppet.

It’s time for a third post, and this time it’s for a good cause. The Shelter Pet Project and Pets Add Life (The American Pet Products Association’s 501c) recently launched campaigns encouraging people to add a pet to their household.

While each campaign has a distinct objective, both leverage humor and the animal perspective to communicate their message. A welcome change from the tear-jerking-channel-changing-save-the-children tone of Sarah McLachlan’s campaign for the ASPCA.*

And, I’m happy to report both campaigns gave equal representation to the feline contingent (The PAL campaign went so far as to be reptile inclusive!). But no campaign launch is complete without a scandal right?

The Shelter Pet Project

Image from PAL TV Spot “Cat Banter”

One of these campaigns has caused some controversy in the blog-o-sphere, can you guess which one and why!

The Shelter Pet Project was born of a collaboration between The Humane Society, Maddie’s Fund and the Ad Council and focuses on adoption of shelter/rescue animals.  You can view one of the cat-focused spots “Sand Box” below or by clicking here.

The campaign from Pets Add Life is dedicated to conveying benefits of a multiple-pet household for your pet. Watch their cat-focused spot “Cat Banter” below or by clicking here.

Have you guessed which one caused a row and why?

Are there other campaigns you’ve noticed recently or in the past that promote life with pets?  Share them with us and tell us why you think they did either a great or terrible job of getting their intended message across.

* A cat-loving friend of mine recently admitted she’d heard the music for the Sarah McLachlan commercial on her TV but hadn’t gotten to the remote quickly enough. She now has her wages garnished each month by the ASPCA.

REMINDER to enter the TipsyNip organic catnip Tickle Pickle giveaway (you have til 12/5 5pm EST) and get your 20% off promo code!

Disclaimer: This post was sponsored by the Pets Add Life campaign and the American Pet Products Association. While I am being compensated a nominal fee for helping spread the word about the benefits and joys of pet ownership I would never write about something unless I believed in it wholeheartedly.
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  • Sarah Menzies

    Which one cause the row?? The sand box one?! That is my FAVOURITE one!!! :o) Hmmm but thinking it may be the Cat Banter one – can’t laugh about bird killing right?!

    • Sarah, the one where the cat caught the bird! Because the cat killed a bird and cats shouldn’t be outdoors

  • Kent Butler

    I think the “cat banter” one is such a bad idea, it was probably written by a misguided birder, or maybe a Smithsonian Institution staffer. I kinda like the litterbox one.

    • WHy a Smithsonian Institution staffer? Because they are big birders?

  • Jmuhj Acat

    I guess the cat-hater Audubon fanatics don’t like the second ad.  My comment to them would be unprintable here, so I won’t bother.  The ads are funny, and I like them both; but I also like the ASPCA Sarah MacLachlan ads, very much, though I choose to support cat-specific organizations.

    •  Jmuhj, also the fact that they let the cat outside….I just think the ASPCA ads are too extreme…i shut off….but i guess they work as they keep running the spots.

  • Jewel

    I am guessing that it would be the second one, as some cats may not get on together in the same house.  Cats don’t need another cat for company and it can be difficult to introduce them.

    • Actually people felt they shouldn’t show cats being outside (catching the bird etc)….
       

  • Nessie

    You asked if i watched a campaign about living with cats, well reminded me a video i watched (dont know if you already knew this one) about our cats… not a good promo for having cats, but trully funny :).